The government-run ONDC Open Network for Digital Commerce will soon welcome Snapdeal as the first e-commerce site (ONDC). Snapdeal, a company based in Delhi NCR, will begin on the network with three core categories — fashion, home, and beauty & personal care — after signing the onboarding agreement to link into ONDC earlier this month.
Snapdeal’s integration into ONDC will hasten attempts to reach a broader audience of consumers and sellers and cover more of the nation, according to T Koshy, CEO of ONDC.
The UPI-like platform, designed to compete with the might of ecommerce behemoths like Flipkart and Amazon, is stepping up its attempts to increase its reach after running trials in a number of Indian cities. Snapdeal said the move aligns with its current focus on connecting small and medium sellers with a sizable and expanding online market, particularly among customers residing outside India’s metropolitan areas. Snapdeal said its business model was changed to cater to the value segment.
More than 86 percent of the orders placed by the previous competitor of Flipkart and Amazon come from locations outside of major cities.
SNAPDEAL OFFICIAL STATEMENT
President of Snapdeal Himanshu Chakrawarti claims “The increasing digitization of India’s retail is a transformative opportunity that can greatly benefit the sellers, buyers and other stakeholders. ONDC’s efforts will catalyze this growth in the right direction and will help create an inclusive, enabling, open-access-based digital commerce ecosystem. Snapdeal looks forward to a strong partnership with ONDC in this path-breaking endeavor”.
“We also look forward to working closely with them to build an online ecosystem that truly serves the needs of the country,” he added.
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